About SUM TOTAL
Counselors Who've Seen Both Sides.
Our team spent years inside university admissions offices. We know what it looks like when a family arrives prepared — and when they don't.
Schedule a Conversation →A Different Kind of College Counseling
College planning is one of the first major transitions families navigate together. It involves aspirations, expectations, financial realities, and important conversations about the future — conversations that don't always happen naturally, and that are harder to have under the pressure of deadlines.
We built SUM TOTAL to create the conditions for those conversations to happen well — before urgency replaces intention.
By starting early and including caregivers throughout, families gain the clarity and shared understanding needed to approach the college journey thoughtfully rather than reactively. From choosing colleges to understanding how education will be funded, parents are part of every major decision. Our approach makes space for that — deliberately and consistently.
We've seen thousands of applications from the inside. We know the difference between a family that arrived prepared and one that didn't. That difference is what SUM TOTAL exists to create.
Why We Start Early
Starting early doesn't mean accelerating your child's childhood. It means giving your family time — the one resource that cannot be manufactured at the last minute.
When families engage early, every decision that follows becomes better. Not because they're smarter or more resourceful, but because they're informed. They have context. They've had the conversations. They know what's coming before it arrives.
- Strategic academic decisions — course rigor chosen with knowledge, not guesswork
- Awareness of college costs and financial aid before they become urgent
- Time to explore genuine interests before deadlines make exploration feel frivolous
- Confidence in extracurricular direction — depth, not accumulation
- Space for productive family conversations before they become difficult ones
- Less pressure during application years — because the foundation is already there
Agency is built — not rushed. Starting early is how we build it.
What Families Wish They Had Known
Each year we meet families during the later stages of the college process who share a similar reflection. They don't say it with regret, exactly — more with the quiet awareness that things would have unfolded differently if the conversation had started sooner.
"We wish we'd understood how the GPA would be read." "We didn't realize the activities list was evaluated this way." "We had the financial conversation too late."
What earlier preparation makes possible — based on what we've seen, repeatedly, from inside the process:
- Thoughtful Academic Choices Course selection, rigor, and GPA strategy guided by knowledge — not assumption or anxiety
- Genuine Exploration Time to discover real interests before activities become resume line items assembled under pressure
- Understanding of College Fit A working definition of fit — academic, social, financial — before the list is built around names and rankings
- Healthier Conversations Families who start early share a common language. That changes how they talk about the future — and how they handle the hard moments
- Less Pressure During Application Years The application years are still demanding. But they're not chaotic when the groundwork is in place
The People Who Will Guide Your Family
Families tell us that the most valuable thing about working with SUM TOTAL is having a guide who understands both the admissions process and the family dynamics behind it. That combination is what we've built our team around.
Robynne Lofton
Co-Founder · Lead Counselor
Former Enrollment Leader — 30+ Years Admissions & Financial Aid Experience. Brings a unique inside perspective from having led enrollment strategy at the university level. She built this practice because she saw, year after year, what a difference earlier preparation made.
Brandi Smith
Co-Founder · Lead Counselor
Academic Strategy Expert — 20+ Years High School Counseling and Admissions Experience. Bridges the gap between high school and college with deep knowledge of both sides of the process. Former president of a major regional college counseling organization.
Counselor
Senior Counselor
Specializing in academic strategy, college list development, and guiding students through complex application narratives with clarity and care.
Counselor
Senior Counselor
Expertise in essay development and personal narrative. Helps students find and articulate the authentic stories that make applications memorable — and that sound like the students who wrote them.
Counselor
Counselor · NCAA & Arts Specialist
Specialized expertise in NCAA recruitment strategy and visual and performing arts admissions — pathways that require a fundamentally different approach and a counselor who knows them from the inside.
Counselor
Counselor · Transfer & Graduate
Focused on transfer applicants and graduate school strategy. Guides students navigating the next chapter — building the narrative, choosing the right programs, and applying with purpose.
Counselor
Counselor · Early Programs
Specializes in working with 8th and 9th grade students and their families — building the curiosity, confidence, and communication skills that serve them throughout high school and beyond.
Administrative Support
Client Liaison
The first voice you hear and the steady presence throughout your engagement. Ensures every family has a seamless, supported experience — from first conversation through final decision.
Meet the team behind the guidance.
Schedule a 20-minute introductory conversation to connect with our team and explore how we can support your family.
Schedule a Conversation →No commitment, no pressure — just a conversation.